adidas Adizero EVO SL — World Cup Concept

Why should World Cup merchandise stop at football jerseys?

As running continues to grow in popularity, this concept explores an opportunity to extend World Cup culture beyond traditional football apparel.

By reimagining the adidas Adizero EVO SL through the identities of participating nations, the collection bridges football, running, and lifestyle—creating new ways for consumers to connect with their countries beyond the pitch.